Marriott’s Sorenson on loyalty integration

One of the largest promised benefits of Marriott International’s acquisition of Starwood Hotels & Resorts Worldwide is close to becoming a reality as Marriott officials claim they’re nearing an unveiling for a wholly unified loyalty platform.

Marriott President and CEO Arne Sorenson met up with Hotel News Now during the recent Hunter Hotel Conference to talk about the latest in relation to the new loyalty platform, along with other topics including the company’s approach to innovation and other benefits realized from the merger.

While still mum on what the joint loyalty program will look like exactly, Sorenson said the sense of optimism around it will be well deserved.

“Obviously, we’ve got three communities we want to make sure we’re focused on: The guests being the most important, but we’ve got our hotel owners, as well, and of course Marriott’s own involvement in this program,” he said. “What we think we can do is deliver even more value to our guests.”