The Indian hotel industry is becoming increasingly asset-light as hoteliers seek aggressive growth, according to sources.

“The asset-light model is catching on in India as it is the only way a brand can grow fast. The case of Marriott (International) is a point in case. Many a time the owner does not have the ability to manage,” said Arvind Nandan, executive director of the Indian office of business advisory Knight Frank, who added the presence of a brand makes it easier to get properties off the ground and profitable.

Different hotel firms have different road maps to reach the point of being asset-light.