Maintaining a good workplace reputation at a hotel or hotel company is crucial, and looking at reviews on websites from current and former employees and responding to them can help companies improve their reputation, HNN’s Bryan Wroten writes.

“For hoteliers looking to hire and retain qualified, talented employees, monitoring these sites has become an exercise in reputation management, to ensure potential hires aren’t scared away by false, misleading or incomplete information,” Wroten writes.

Debra Cannon, director of the school of hospitality at Georgia State University, said employer review sites have turned into “Yelp for employees,” and hoteliers should form strategies on how to respond to comments on these sites.