Marriott to reveal Bonvoy to replace loyalty programs

Marriott International announced the creation of Marriott Bonvoy, its new loyalty program brand to replace its existing Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest programs, according to a news release. The new brand will launch 13 February with a new logo and branding across consumer touchpoints, such as at hotels, marketing and sales channels, digital, mobile and co-brand credit cards.

“Represented by a simple, bold and modern logo, Marriott Bonvoy is welcoming and optimistic,” Stephanie Linnartz, global chief commercial officer at Marriott International, said in the news release. “Our 120 million members have access to the world's leading hotel portfolio at the best room rates and member benefits, as well our collection of Moments experiences that bring exploration and discovery of the world to the forefront.”