Cape Town, South Africa-based Newmark Hotels, Residences, Reserves & Lodges has signed on for a comprehensive suite of central-reservation-system solutions from the newly merged Pegasus/Travel Tripper, including global distribution systems, a booking engine, digital marketing, customer relationship management, corporate sales representation and Lanyon, the company’s proprietary event-management software.

The agreement brings more than 16 new properties on to the company’s CRS platform, and highlights the new entity’s push to leverage the strengths of world-class brands in a recharged product suite that encompasses award-winning platforms and services for reservations, distribution, business intelligence and e-commerce. Individually and taken together, they empower hotel groups, brands and independent properties to directly own guest relationships and maximize bottom-line revenues and return on investment.

“We are delighted to be joining with Pegasus/Travel Tripper, whose ‘white-glove service’ is known as an integral spur for helping top luxury hotels worldwide win an enhanced mix of corporate and leisure business,” said Newmark Managing Director Neil Markovitz.