Radisson’s strategy for growing Country Inn & Suites

Radisson’s Country Inn & Suites could be “three to four times larger than we are today,” said Ken Greene, president of the Americas at Radisson Hotel Group. HNN’s Robert McCune sat with Greene at the company’s recent brand conference to talk about the future of Country Inn & Suites.

“We love all our brands equally. But they’re all at different stages,” Greene said. “Country Inn & Suites is core to our company. That’s our largest brand in the Americas. It is a clean brand, tight quality; we have very engaged owners. From a growth perspective, it has the highest growth potential of all our brands. We’ve got to leverage that.”