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Accor to reach new guests via lifestyle-division growth

Category：Industry Key Words：Accor Time：2019-05-31 09:37

It has been a little more than two years since Accor created its lifestyle division.

With the opening of the flagship of its new Jo&Joe brand this month, this division now spans the entire segmentation curve, according to Cédric Gobilliard, Accor’s head and SVP of lifestyle.

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