Hyatt to launch new lifestyle division

Hyatt Hotels Corporation announced it is creating a dedicated lifestyle division that includes its own lifestyle brands as well as those from recently acquired Two Roads Hospitality, according to a news release. The brands included in the lifestyle division are Andaz, Alila, Hyatt Centric, Joie de Vivre Hotels, Thompson Hotels and Tommie.

“With the introduction of a dedicated lifestyle division, we’re able to dive deeper into our guests’ preferences and further carve out Hyatt’s role in this important segment," said Mark Vondrasek, chief commercial officer, in the news release.