Baidu, one of the biggest internet giants in the world and China’s top search engine, recently released its hotel ads product across multiple platforms. This new product, called “Aladdin,” bears a lot of resemblance to Google Ad’s Hotel campaigns.
Similar to Google, Baidu has its own ecosystem to operate on multiple touchpoints. The channel options range from search, to map, to a one-stop lifestyle app, where millions of active users browse for information tailored to their needs.