Kaptivating Hospitality Group, a leading provider of next-generation dynamic marketing technology for hotels, announced today that it has deployed a full video based learning and support approach for client’s using Marketplace Intelligence©.

Chris Wichers, President and Chief Operating Officer of Kaptivating Hospitality Group, said “Everyone can talk about how busy they are – but hoteliers easily win that competition hands down. The pressure to perform 24/7/365 is a fact of life that hotel managers learn to handle.  While it is inspiring and exciting to be a hotelier, there are risks about having so little time to invest in learning the new marketing landscape.  We built our video learning and support system with this in mind.  No video is longer than 2 minutes in duration.  Each features an on-screen narrator and key visuals to help our clients absorb the concepts. It’s a complete but bite-sized way to grow a hotel’s use of Marketplace Intelligence©.”

The use of social media platforms has evolved into an important business tool for hoteliers.  Our Marketplace Intelligence solution allows them to engage with prospective guests. We capture social network conversations and marry them with tailored hotel offers and marketing messages to generate direct booking opportunities.