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25th HOTELEX Shanghai Opens Online Pre-Registration Service

Column: hotelex news Tag: 25th HOTELEX Shanghai Published: 2016-03-01 13:47 Source: Author:

SHANGHAI, Oct. 20, 2015 /PRNewswire/ -- HOTELEX Shanghai is one of the largest and most influential trade shows serving China's hotel and foodservice sectors. The 25th HOTELEX Shanghai, with an exhibition area exceeding 200,000 square meters, will take place at Shanghai New International Expo Center from March 29 to April 1, 2016. As one of the most important trade shows for the hospitality industry, HOTELEX is going to be 25 years old. The event next year will both be a milestone and a new starting point.

The trade show covers fifteen sectors: Catering Equipment & Supply, Tableware, Textile, Appliances & Amenities, IT & Security, Fitness & Leisure, Food & Beverage, Coffee & Tea, Bakery & Ice Cream, Wines & Spirits, Hotel Design, Hotel Construction, Hotel Engineering, Hotel Furniture and Hotel Cleaning, delivering an one-stop procurement platform for hospitality and foodservice providers.

New structures, new highlights, new opportunities

The Central Kitchen model sets a new standard for a specification-driven, digitalized, industrialized, scientific and efficient modern catering operation mechanism. It is safe to say that this operation mechanism is the most advanced solution for restaurant and F&B managers available today, one that allows a contemporary restaurant to implement a fully digital and high-volume production process, as well as a basic prerequisite for any large restaurant or foodservice chain seeking to gain a larger share of the market. The Central Kitchen concept is attracting attention from all types of foodservice operators as a result of its highly integrated structure. HOTELEX not only focuses on the expo itself, but also is seeking to become the vehicle for the development and implementation of the Central Kitchen model across China. The Central Kitchen Competitive Products Pavilion, one of debut Competitive Products Pavilions, will showcase hi-tech restaurant and kitchen equipment from domestic and international manufacturers, unveiling new concepts for central kitchens. The Central Kitchen Competitive Products Pavilion is the only central kitchen R&D center authorized by the China Cuisine Association, and the exhibitions in the pavilion are jointly hosted by China's first central kitchen institute and Shanghai UBM Sinoexpo International Exhibition Co., Ltd.

Compared to previous events, 2015 HOTELEX Shanghai broke a record both in the number of exhibitors as well as number of attendees who listed their job as purchaser. Attendees number 96,508, an increase of 18.3% over the number in 2014. The 200,000-square meter 2016 HOTELEX Shanghai has attracted nearly 2,500 premium suppliers in the hospitality and foodservice sectors from both within China and around the world. Apart from the regularly scheduled exhibition events, HOTELEX plans to roll out several new and innovative events in the form of onsite competitions and forums, offering on-site interactive programs replete with the most authoritative and up-to-date industry information, and contests focused on quality competition between hospitality and foodservice industry experts and buyers against each other.

Of note is that 6 world class coffee competitions are scheduled to be held during HOTELEX Shanghai 2016, covering coffee preparation art forms including latte preparation, coffee roasting, coffee tasting and the mixing of alcoholic coffee drinks, greatly enhancing the competition experience. The finals of four competitions, including the World Latte Art Championship, World Cup Taster Championship, World Coffee Roasting Championship and World Coffee in Good Spirits will bring the world's leading coffee makers together. Champions from the 50 member states of World Coffee Events (WCE) will compete for the final championship while the China Barista Championship and China Brewers Cup final will also be held. The number of visitors to the 2016 event is expected to break the 100,000 milestone. At same time, HOTELEX will continue to organize WCE ALL STAR - all stars in the coffee community. Preparation for the current session is in full swing. The event is expected to give the audience and coffee lovers a world-class performance and a unique coffee experience. International coffee masters are certain to once again impress visitors' taste buds.

Besides the coffee-themed events, several top-class professional competitions and high-end displays are scheduled for HOTELEX. The trade show not only goes beyond the original mission of bringing the industry's top players under one roof to be the most authoritative venue for the latest of what is transpiring across the industry, but also highlights the most eye-catching highlights of the rapidly evolving sector. Competitors in the many other events will each have the opportunity to display their skills on the big stage at HOTELEX, with an impressive lineup of contests: Shanghai International Pizza Master Competition 2016, the 4th China Gelato Championship, 'I'm the Chef' China Bakery Master Championship 2016, the Star Hotel Buffet Display Competition, 2016 HOTELEX "Rising Star" Chef competition, the 3rd Shanghai International Fashion Drinks Competition, China International Master Bartender Competition 2016, Creative Hotel Uniform 2016, Hotel Plus's Hotel Mock-Up Room Appraisal and numerous other competitions and displays about hospitability and foodservice. The aim of these events is to show how each hotel and eating establishment can create a unique brand for itself through creative diversification of products and services as well as through innovative public relations efforts. The event brings together the most impressive of the industry's leaders and gives each of them an opportunity to demonstrate their skillsets to a key audience.

Online Pre-Registration Service is now available

Last year the trade show organizers rolled out the ability to register for the show either online or offline. The availability of the two channels for completing the registration process remain in place for next year's event. Online pre-registration includes pre-registration at the official website or via WeChat. The attendee has the choice of registering "offline" at the site of the exhibition. In order to assure the best event experience for all attendees, the 2016 event is open to visitors with admission tickets only. Entry is priced at 50 yuan. Visitors can pre-register for the free VIP visitor permit: for pre-registration online, please visit www.hotelex.cn.

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