SYgle>Industry Information>Best Western Rewards Ranked Among Top Loyalty Programs

Best Western Rewards Ranked Among Top Loyalty Programs

Column: industry Tag: Best Western Hotels & Resorts,hotel rewards program study,hotel chains Published: 2017-01-16 17:48 Source: Author:

PHOENIX, Ariz.—WalletHub released the findings of its hotel rewards program study earlier this month. Best Western Hotels & Resorts earned the number two spot in the 2016 rankings, which looked at the twelve largest hotel chains in the United States. More than 20 metrics were used to score each program’s expected value for guests with three different hotel spending profiles—light ($487 per year), moderate ($779 per year), and heavy ($1,461 per year).

“We’re thrilled to learn that WalletHub, a well-respected online financial advisor, listed Best Western Hotels & Resorts near the top of its 2016 Best Hotel Rewards Study,” said Tammy Lucas, vice president of marketing for Best Western Hotels & Resorts. “We take great pride in our rewards program and will continue to enhance our program so that our guests enjoy the rewards and benefits that they have earned and deserve.”

In alignment with Best Western’s ongoing commitment to advance its Best Western Rewards (BWR) program, the company continually focuses on listening to the voice of the customer, and uses guest feedback as a guide to increase the value of the program. As an outcome of listening to the voice of the customer, Best Western recently launched a complete brand refresh of BWR. The refreshed program provides easily-redeemable rewards without the limitations common to other loyalty programs. By offering instant rewards and one of the lowest redemption thresholds, Best Western makes it easier and faster for guests to earn free night stays and merchandise. Additionally, the program’s enhancements enable guests to advance to Elite status at a quicker rate and enjoy even greater benefits than ever before. BWR’s new tagline—Go Get Rewarded—illustrates Best Western’s commitment to delivering an exceptional customer experience through simplified, meaningful and rapid rewards.

Best Western’s top ranking in the 2016 WalletHub study is a welcomed addition to the brand’s award winning track record. When compared to competing loyalty programs, BWR has earned industry recognition with awards that reflect the program’s quality and value including accolades from Loyalty 360 and U.S. News and World Report.

BWR is the only major hotel chain rewards program that: never expires rewards points; and allows guests to earn points at more than 4,200 Best Western hotels that can be redeemed for free nights or merchandise. Best Western will also match a traveler’s status achieved on any other hotel loyalty program with its Status Match…No Catch program. BWR Membership levels range from Blue to Diamond Select.

Categories examined by the 2016 WalletHub study included points expiration, ease of achieving top membership status and room redemption volatility, among others. Key metrics where BWR thrived included total number of hotels, points expiration and the reinstatement of lost earnings.

Previous：Addressing Needs of Uncompromising Customers

Next：Edition Hotels Introduces In-Room Fitness Amenities