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How to improve the visuals on your hotel website

Column: industry Tag: hotel website,hotel Published: 2016-12-13 10:45 Source: Author:

High quality hotel visuals increase bookings – that should be enough of an incentive for hotel marketers to create and distribute great visuals, right?

But if you’re the type of person who needs more reasons and validation, then the list below should deliver.

To keep it simple, there are only a few simple things you should do to improve the quality of your visuals.

Optimizing your images in all places that prospects might “see” your property (brand website, third party distribution channels and even search engines) may increase your chances of converting lookers to bookers.

1. Make your photos bigger

In a recent case study, a group of properties saw a 136% increase in bookings after increasing the size of their images.

2. Add more photos

Be sure your property is accurately represented by featuring a large amount of photos. Properties that have 100+ photos have a 238% greater chance of receiving a booking inquiry than those with no photos.

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