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Rising Star, Making "Eatlism" to the end—Catering Equipment Supply Sector of HOTELEX 2016

Column: hotelex news Tag: Catering Equipment Supply,HOTELEX 2016 Published: 2016-03-01 13:50 Source: Author:

Preface

HOTELEX Shanghai is one of the largest, most influential and the highest quality hotel trade show in China currently. HOTELEX 2016 will be held in Shanghai New International Expo Center (SNIEC) at March 29-April 1, 2016. Total exhibition area will reach 200,000 square meters.

HOTELEX Shanghai covers 15 themed sectors including Catering Equipment & Supply, Tableware, Textile, Appliance & Amenities, IT & Security, Fitness & Leisure, Food&Beverage, Coffee&Tea, Bakery&Ice Cream, Wine&Spirits, Hotel Design, Hotel Building, Hotel Engineering, Hotel Furniture and Hotel Cleaning. We create one-stop procurement platform for professional in hotel and catering industry.

Everyone is "God of Cookery"

Main actor depends on ordinary and extraordinary roast pork with fried rice—grief-stricken rice to regain the “God of Cookery” if watch the “God of Cookery” film that directed by Stephen Chow. The delicacy gives us the special feeling on film. “Everyone is God of Cookery”, Stephen Chow said. “The desire for food and sex is part of human nature”, Mencius said. Food Culture is the most necessary for our Chinese people, believing that everyone in heart has unique “grief-stricken rice”. As the saying goes, Food is god for the people. Especially delicacy, lots of fine food will come into head. Whether it is enjoying fine food with friend in senior restaurant, or memorizing the snacks in childhood…Fine food has already played an important role in our life.

Rising Star Compete in Chef Show

It is said that right tool is for the right job. As the source of food-making, the development of the cooking industry has a historical significance for era. Organized by China Cuisine Association and UBM Sinoexpo, The"RisingStar"Chef Competition aims to create Bocuse Cuisine Olympics in global colleges and universities. At the same time, as a significant event of HOTELEX, it is fully sponsored by Electrolux and Coca Cole and invites global professional judges, executive chef from high-star hotel and gold winner from Bocuse d'Or as onsite judges for competition. Evaluation system will gather both opinions from judges and real demand from consumer to select the recognized rising star from players, offering the stage for showcasing their skills.

It is said that right tool is for the right job. As the source of food-making, the development of the cooking industry has a historical significance for era. Organized by China Cuisine Association and UBM Sinoexpo, The“RisingStar”Chef Competition aims to create Bocuse Cuisine Olympics in global colleges and universities. At the same time, as a significant event of HOTELEX, it is fully sponsored by Electrolux and Coca Cole and invites global professional judges, executive chef from high-star hotel and gold winner from Bocuse d’Or as onsite judges for competition. Evaluation system will gather both opinions from judges and real demand from consumer to select the recognized rising star from players, offering the stage for showcasing their skills.

Shanghai Institute of Tourism, Nanjing Institute of Tourism and Hospitality, Tourism College of Zhejiang China, Chongqing Vocational Institute of Tourism, Sichuan Business Service School and other institutions participate the event actively. Teams from above institutions will compete in appetizer, soup, dessert and food in a specified time, champion of each division will direct to final. The 2nd “RisingStar” Chef Competition Final will be held in HOTELEX Shanghai 2016, looking forward to elite gathered in Final PK.

Walking On the Forefront of Industry Development

As the professional trade show in hotel and catering industry, HOTELEX offer stage and space, tempering culinary standard and concepts as well as taping the "Rising Star" in western food industry for "Quasi Chef". At the near future, these "Rising Chef" will find the efficient way for selecting suppliers and setting up a strong brand awareness. Obviously, they will be the proponent and decision-maker with biggest purchasing power and most consumer desire in the future consumer market.

In recent years, catering and entertainment lead the service industry and have an unprecedented development, gathered 2045.3 billion RMB in 2011, 16.9% up that compared with last year. Popular catering market possess full of vitality and bright future, service and quality of hotel catering demand from consumer is growing constantly. Throughout current hotel catering equipment, high-tech and low carbon is everywhere, innovation drives to energy-saving and efficient for entire catering equipment. Compared with past, enterprise is willing to use high efficiency products as new trend of procurement. Moreover, equipment manufacturing companies transfer simple sales to guiding, personalized design and full consultation service for satisfying the needs of catering companies.

Positioning and Subdivision

HOTELEX Shanghai makes buyer professionalization for the first goal of serving exhibitors. HOTELEX Shanghai 2015 gathered 96,508 professional buyer from 130 countries and regions, serving near 10,000 professional purchasers and chefs from high-star hotels and restaurant. As one of the hottest sector in trade show, covering Catering Equipment Integration, Refrigeration, Dishwashers, Kitchen Accessories and Buffet Equipment, including latest, most complete and most professional supply source of kitchen equipment. In commercial refrigeration, ice-making, cooking, food preparing and beverage distribution tech, the themed show will offer one-stop commercial kitchen solution. Particularly, it can be customized and designed by needs of kitchen, fully embodies sustainable development for humanized concept. Moreover, it is saving space, time energy and money and offering convenience for catering practitioners when improves work efficiency in kitchen.

Catering sector will continue to attract high-quality suppliers to participate in 2016, exhibition area will reach 50,000 square meters and displayed in W1, W2, W3, W4, WT1, WT2 (Central Kitchen will be in WT1 and WT2). Currently, Electrolux , Middleby, Hobart , Manitowoc , Sirman , Scotsman, Cambro, Rubbermaid, Rational, Angelopo, Meiko, WINTERHALTER, HOSHIZAKI, WILLIAMS, RWA, Crlisle, HANSONIC and other famous brands will participate in HOTELEC Shanghai 2016, Looking forward to your presence!

Editor Note

HOTELEX Shanghai 2016 will be held in Shanghai New International Expo Center (SNIEC) at March 29-April 1, 2016. As one of the global largest, most influential and highest standard in hotel and catering industry, we will concern innovation factors and green concepts practice in hotel industry as before.

Concurrent trade show—Expo Finefood 2016 is conducted to offer one-stop supply and solution covering food&beverage, coffee&tea, bakery&ice cream, wine&spirits and other high-end food and materials for hotel, restaurant, bar, club and shop. At the same time, number of world-class and professional events will should not be missed and bring full experience for our audience.

Booth Sale
UBM Sinoexpo
Helen Fan
Tel：+86 21 33392198
E-mail：helen.fan@ubmsinoexpo.com

Media
UBM Sinoexpo
Rose Wang
Tel：+86 21 33392235
E-mail: rose.wang@ubmsinoexpo.com

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