On 20 July, Austrian leading furniture brand Team 7 opened its first store in China as part of the company's ongoing efforts to take the Team 7 brand international.
The 300 square meters new store in Easyhome (Juran) Beijing showcases the company's classic designs and bestsellers from the kitchen, dining, living and sleeping ranges, including high-class kitchens such as Yao and k7, the award-winning Flaye table and the flexible Cubus and Cubus pure modular systems.
Team 7 Managing Director Dr Georg Emprechtinger, shop proprietor Liu Dong and the Austrian Ambassador in Beijing Dr Irene Giner-Reichl were there at the grand opening to welcome the press along with guests from industry and the world of politics.
As market leader in the field of designer furniture made from natural wood, Team 7 has chosen Chaoyang District of Beijing as the location for its showroom – a popular area with the second highest population in the city. Chaoyang is a diplomatic district, which is home to a large number of embassies and boasts lots of exclusive shops and restaurants.