Since Big Family Furnishing, the real Internet brand in furniture industry, pushes out mattress brand "Budo" on Internet, it had enjoyed a favorable reception of media, industry and consumers. Furthermore, it created a sales miracle of reaching an hour-sale equal to that of traditional brand in half a year. Recently, it learned that Big Family Furnishing obtained RMB 8 million fund-raising from Angel Investment, which would main be used for building the supply chain, extend product categories, widening distribution channels and other aspects.

Zhao Qiming, the founder and CEO of Budo, worked in Red Star Macalline originally, and later, he gathered the furniture designer resources around him to set up the first domestic designers integrated furniture store by their own. Zhao Qiming found that the efficiency of traditional furniture industry was too low. In addition, during the production of traditional domestic furniture industry, product design, production and package, operation and sales were often completed by the same enterprise, and only the products passed market department, franchisers and other links can they be delivered to the consumers after products leaving the factory, and the price make-up in intermediate links and physical stores' operation cost were also undertaken by consumers. According to Zhao Qiming, many furniture E-businesses have a misunderstanding that most online sales win with low price, but in fact, the quality is the key to get more customers.

The raw materials of "Budo" were transported to domestic factories for processing by sea after they were collecting directly in Malaysia, considering weather factor, instability of raw materials was always a big problem that the company faced. Zhao Qiming, the founder showed that they would purchase a certain quantity of raw materials intensively after this cycle financing and store them at home to make sure stable output of products. The next action of the company also covers the part of setting up offline experience points. In his opinion, cooperating with property developers and widening distribution channels with the existing location resources.

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