On Lantern Festival, the fifteenth day of the first month of the lunar year, Youjiagou, the first phouse O2O website in China, appears on the large screen of Times Square to wish the global Chinese a happy Lantern Festival.

Youjiagou, as the first phouse O2O website in China, has been devoted to constructing a complete phouse ecological system since its establishment. In the online part, Youjiagou actively seeks for cooperation and win-win with the partners in the industry and has cooperated with home furniture brands such as Holike, Hanex, Miliy, Avandeo, thus setting up a supply chain system from building materials, furniture to home furniture products. Up to now, online shopping mall of Youjiagou has owned over 10,000 home furniture products and covers categories such as building materials, home decoration, home furniture and home accessories, including end product furniture and custom-made furniture, providing multi-variant home furniture product support for consumers. Second, Youjiagou starts with the consumption pain stops and takes advantage of its worldwide overseas supply chain to provide consumers with whole-home furniture scheme. It's gradually improved phouse ecological system, which can provide consumers with custom-made service of personalized whole-home furniture and satisfy the one-stop home furniture purchase demands in the Internet era.

Besides construction of online part, Youjiagou is also actively laying out offline channels. It has set up O2O home furniture experience stories of 5000m2 in Chongqing and Chengdu, which adopt the mode of storage + exhibition to provide consumers with whole-home furniture match experience, premium furniture products with high cost performance and also complete after-sale service so as to well solve the 'last kilometer' consumption problem of home furniture enterprises. It is said that the O2O experience store of Youjiagou will gradually be set up in major cities in our country so as to comprehensively improve the home furniture purchase experience of consumers.

Insiders of home furniture hold that Youjiagou no longer targets at the traditional e-commerce website of home furniture; it is upgrading and transforming to the comprehensive home furniture service platform. <The cloud franchise mode promoted by Youjiagou last year just takes advantage of its profound Internet genes and thoughts to provide O2O integral solution for traditional home furniture stores in order to help the traditional enterprises contact the Internet successfully and make them seek for vitality in the adversities in home furniture industry.

This time Youjiagou appeared in New York Times Square, which is a signal for Youjiagou to enter the international market. It expresses its service idea of being wholehearted for the home to people around the world. And the international version of Youjiagou website is also online, which seems to predict that it is going to do some major movements in the international market.

*This article was published on chinadaily.com.