Fashion and home furnishings department store chain House of Fraser has announced the launch of its debut store in Nanjing, China.

The new 425,000sq ft store has officially opened in the Sanpower Plaza, the heart of Nanjing’s Xinjiekou, the International Financial Centre, and will offer over brands across different departments.

Yuan Yafei, chairman of Sanpower Group, commented: “We are delighted today to formally open House of Fraser’s first Chinese store in Nanjing’s Sanpower Plaza. We are very proud of the store: its unique design, premium offering, and prime location clearly emphasise our strategy for House of Fraser to become a leading global brand.”

Frank Slevin, House of Fraser chairman, added: “This is a very exciting time for House of Fraser and the opening of the store in Nanjing is a strong way to finish 2016.

“The store has focused on bringing international brands and a premium shopping experience to China. We are confident that our first store will clearly demonstrate the unique status that House of Fraser can achieve in the market, and will be a standout platform for our brand partners.”

(Source:cabinet-maker.co.uk)