China's furniture industry operating income

According to the data of “Furniture Industry Market Demand Forecast and Investment Strategy Planning Analysis Report” issued by Chinese Forward Research Institute, in 2017, China's furniture industry in the scale of enterprises realized the main business income of 905.6 billion yuan, a year-on-year increase of 10.1%. In the past six years, China's furniture manufacturing industry revenue has maintained a steady increase, but in 2013-2016, China's furniture manufacturing industry revenue growth rate has been declining year by year, but the growth rate in 2017 unexpectedly rebounded, increasing by 0.5 percentage points.

Lack of concentration in China furniture industry, pattern of small companies and large industries expected to be optimized

The home furnishing industry has gradually entered the era of branding. The advantages of leading brands will be highlighted: furniture is a durable consumer product with high unit price and long replacement cycle. Therefore, consumers pay attention to product quality and product service, and due to the consumption upgrade, the Chinese gradually show the demand for product design. Therefore, brand furniture manufacturers have advantages in quality, service and design. In terms of channels, the market share of clients and to business will increase rapidly, which will help the furniture industry to increase its concentration.

Customized furniture in competitive advantage, its penetration rate expected to rise

Compared with finished furniture and hand-made furniture, the competitive advantages of custom furniture products are outstanding. Custom furniture has a high degree of personalization and high space utilization comparing with finished furniture; compared with hand-made furniture, custom furniture is more secure in terms of quality and environmental protection. Because it can solve the pain points of consumers and meet the needs of differentiation, the competitive advantage of customized furniture products is more prominent.

（Source: Jjgle.com）