As the last industry to be improved by the Internet, China's home furnishing and decoration industry has maintained sustained high growth in recent years. With the trend of urbanization and consumption upgrading in China, there will inevitably be a large number of enterprises with international brand influence.

Today's home brand still young, the branding process of China's home furnishing industry still in its infancy

In China, the well-known home brands like Sophia, Oppein, and Shangpin are all starting to perform well in the last 10 years. That is to say, those new home brands just have become the protagonist in the past 10 years. Thus, today's home brand is still young, and the branding process of China's home furnishing industry is still in its infancy.

80's and 90's Generation become the main consumer groups, their international vision and cognitive upgrade will refresh home industry

With China's urbanization rate increased significantly  from 17.92% in 1978 to 58.52% in 2017, and 80's and 90's Generation becoming the main consumer groups, China home industry wil inevitably be leaded by a number of new faces who have an more international vision and a open and innovative spirit. Those will refresh China home industry.

Forecast of the next 10 years' development of China home industry:

1) No company can always stay stable due to the cruel market competition.

2) Large enterprises will expand their business volume through mergers and acquisitions, strategic shareholding cooperation, etc.

3) Intelligent technology drives integration into the entire industry chain upstream and downstream

4) The boundaries between home furniture and decoration are becoming more and more blurred, and the competitive landscape of the home decoration industry may change.

5) Future home decoration companies will be more diversified

(Source: JJGLE.COM)