Recently, China's shared home company "Hommey" won Chinese nearly 10 million US dollars of financing from ZhenFund and Crystal Stream. The wave of China's shared economy has recently spread to the home sector.

Can the business model of sharing home furniture continue to develop?

The business logic of sharing home furniture is based on the fact that it is a very tossing thing for Chinese to buy furniture. The numbers of SKUs, the complicated processes and the poor experience of buying, and the high price. Thus, Shared Home is throughing the behavior of the door-to-door experience to graft the consumer scene, and complete a deal.

For example, user A bought a set of sofas on a shared home platform and expressed willingness to share it on the platform for other users to experience. User B also wants to buy a sofa with the same type of user A, and can make an appointment to go to the user A's home to experience, after the experience, user B confirms the order, user A can get 5% commission in return. 

This business model needs to consider two issues: First, why should I open the door to strangers? Second, why should I enter a stranger's door? The core of this is the issue of trust.

For furniture brands, the shared home platform is counted as a new channel. And the profit is so little.

One question that still needs to be considered is how big the shared furniture can be in the future. The bubble of sharing economy has been broken in many industries. Chinese users' acceptance of this model is not high, especially related to trust and privacy issues.

Therefore, in China, whether it is feasible to share furniture is yet to be evaluated.

(Source: JJGLE.COM)