According to the Research Report on the Market Prospect of China’s Furniture Industry in 2018, the total volume of furniture retail sales in the country in 2017 reached RMB 280.9 billion. According to the estimation of ASKCI Consulting, furniture consumption in the country in 2018 will continue to maintaining the steady but rising trend, and it is estimated that the furniture retail sales in the country in 2018 will exceed RMB 300 billion.

2012-2018 China Furniture Retail Sales

The home manufacturing enterprises listed in China have started the overseas acquisition, and the home enterprises have started the expanding mode. The new retail and the multiple formats have been introduced to the home stores.

Easyhome has cooperated with Alibaba to launch Experience Mall to realize the overall layout of the big consumption formats including the fresh food supermarket, catering theaters, physical fitness, children’s entertainment, home-based care for the aged and the digital intelligence.

Qumei Home acquired Ekornes; Nature Home acquired Wellmann to enter the high-end cabinet market, and Man Wah Holdings acquire the Vietnam factory, etc.; the home enterprises listed in China have rapidly increased the brand concentration by acquiring the foreign brands and have accelerated the expansion of the brand pattern.

(Source:JJGLE.COM)