Founded in Beijing in 2016, Shanyin Creation is devoted to suiting for the study and promotion of the contemporary life aesthetics; and with that as an ambition, it makes efforts to explore the furniture suitable for the contemporary Chinese lifestyle.

With the furniture as the carrier, all kinds of elements involved in life aesthetics are included. With the transformation of life space and the cultural events as the link, the explorations and practices of beauty and lifestyle suitable for the contemporary Chinese are completed together.

Shanyin Creation has come to Furniture China 2018 in Pudong with the new products.

Q: What are the new products brought to this exhibition, and what are the innovations in design / process / material?

We have brought the new products: Die, Cang and Mang series, whose names are taken from the changing states of the scenery in the sky during the day, and are the reference of the daily life.

“Die” series wants to describe the life pattern, which is like the cornice teeth and corridor bend in the classical architecture and is also like the grand and magnificent long ship sail.

“Cang” series mainly uses some traditional and original methods to solve some storage problems.

Two kinds of cabinets of “Mang” series have won the good feedbacks in the advance sale and have gradually become our star products.

Q: Use three key words to describe the product style?

Natural, have temperature and express the life meaning.

Q: How can you realize the differentiation and establish the brand recognition in the original design + solid wood furniture market? What is the challenge?

Furniture is the same as the implements, and the “taste” transited by it is far more important than the style characteristic or modeling language, which is visual;

In the sense of use, we hope to do our best to pursue the temperature and quality.

The nature highly praised by us is a mood, and we hope that the users can experience such expression in the long-term process of use.

Brand recognition is slowly generated through the output of the culture and value in the contemporary lifestyle.

Consumption downgrading in China is the challenge that we face.

Q: What is the core competitiveness of the brand? Who are the main users?

The core competitiveness of Shanyin Creation is that we adhere to the creation mind of revering the nature and life.

We have always insisted to use our own plant, and used the traditional process structure and paid attention to the service life of the products; we have always insisted on the material sustainability, and paid attention the health and environmental protection levels of the products; we have always insisted on the original design, emphasized the vitality and paid attention to the output of aesthetic idea.

All the people paying attention to the life quality and pursuing the natural life experience may become our users.

Q: What resources do you want to get at Maison Shanghai?

Collect the user experience of the new product, find the potential users and attempt to push the Chinese furniture to the foreign countries.

(Source: JJgle.com)