On the afternoon of October 19th, CIMEN, the third-ranked chain home store in the country, landed in Xi'an and signed a brand strategic cooperation agreement with Lehua City. Xi'an has the top three Chinese building materials and furniture chain stores, Red Star Macalline, Easyhome and CIMEN.

This means that Xi'an's home furnishing industry will usher in a new round of fierce fighting, and the entire home furnishing industry will also face a reshuffle.

Xi'an's home market has always been one of the most competitive markets in western China. The local home powerhouse represented by Daming Palace Building Materials Home City is constantly on the line, and there are also famous brands such as Red Star Macalline and Easyhome. In recent years, the development of Xi'an's home furnishing industry can be summarized by the word "mixed war".

“CIMEN’s presence in Xi’an is aimed at accelerating the internationalization of Xi’an’s home market,” said Lu Tianzhi, vice president of CIMEN International Commercial Chain.

（Source: JJgle.com）