At 4:00 on November 11, the Tmall "Double 11" Global Carnival officially came to an end in 2018. The performance of the home industry is eye-catching. In the newly released list of TOP10 home improvement furniture, Sogal, the leading company in the custom home industry, is figured as the tops of the list; many home brands ranked among the “100 million clubs” and continue to break records in terms of furniture selling online.

The rankings are as follows: first, Sofia; second, Tata wooden door; third, QuanU home.

List of Sales for Furniture Brands in Double 11

The popularity of the transaction data reflects the overall environment of China's big home market. In recent years, with the continuous improvement of China's urbanization level, the total household demand for urban population has also been expanding. In this environment, a number of home service models have been spawned, and it is hoped that more cakes will be cut from such a huge market increase.

Double 11 On the same day, the sales of Sogal custom wardrobes totaled 810 million yuan.

As early as July 2013, Sogal released the strategic slogan of “Customer, Sogal”, and the big home strategy was officially launched. In October, Sogal established the “Cabinet Division”. At the same time, France Simi, as a well-known high-end cabinet brand in Europe, just aimed at China at this time. The two sides hit it off and officially established Simi Kitchen Cabinet Co., Ltd. on June 16, 2014. As of June 30, 2018, the number of stores in the company has reached 766.

In recent years, Double 11, a full-scale product represented by SIMI cabinets, has also become a new growth point for Sofia's sales. In 2016, the sales volume of SIMI cabinets exceeded 31 million, and the sales of new 3D laser boards exceeded 10 million. In 2017, the 3D laser board products of SIMI cabinets exceeded 20 million.

It can be seen that custom furniture still has a large profit margin in China.

(Source: JJgle.com)