On November 7th, the Easyhome and Gome Retail Strategic Cooperation Conference was successfully held at the Beijing headquarters of the Real Home. Gome Retail President Wang Junzhou, Senior Vice President Ma Hailin, Vice President Zeng Zhining, Chain Development Center Director Yong Yonglei, Easyhome Group Chairman Wang Linpeng, Home Chain President Wang Ning, and Life Business Management Director Zhao Zhixing attended the event. At this meeting, Gome reached a strategic agreement with Easyhome and signed the Strategic Cooperation Framework Agreement. Gome will open a home appliance store in the Easyhome store to create a Gome set of home appliance experience halls, each with the advantage of each other's resources, mutual drainage, mutual empowerment, and efficient interactive marketing to quickly promote the development of both businesses.

Last year, Gome proposed the “home and life” strategy, with “home” as the core focus to build five major sectors of home appliances, home improvement, home, home services, and home finance, and gradually transformed from a single electrical retailer to a total solution provider and service provider. This time, the successful signing of the Strategic Cooperation Framework Agreement with Easyhome not only reflects Gome's determination to develop a new business of “home and life”, but also perfects the shortage of the Easyhome home appliance sector. The consistency of the two parties in their vision and goals has contributed to this strategic partnership.

Wang Junzhou, president of Gome Retail, said that with the upgrade of consumption, consumers need not a single product, but a complete space solution. From the perspective of the global industry, the best home appliance stores in Europe and the United States are home and home appliances combined display and sales, so "home appliances integration" will be an inevitable trend in the future development of the home appliance industry, and this with Gome "home life "The strategy coincides. Easyhome has quality products and a complete dealer system. Gome has a common regional store integration, and there is a gap between the Gome and the blank area. Gome, as the first home appliance chain channel in China, has absolute store advantages and promotion capabilities. It is expected that some stores will complete the construction of some home appliance experience halls during the year.

（Source: JJgle.com）