Home brand NōME Shanghai's first store - Wujiaochang Wanda Plaza store officially closed its business.

According to the report, this store is the first store of NōME and the first store to shut down. The reason for closing the store is that the business is not good. “Thousands of turnover a day is not enough to pay the staff of the store”. In this regard, "Lianshang.com" verified the NōME, the relevant person in charge said that the report was seriously inaccurate, the store is true, but the reason is not that the media reported, he clarified that NōME Shanghai Wujiaochang Wanda Plaza store is NōME direct-operated store, based on strategic needs, and with reference to the daily operation of the store. Considering the business districts, market performance, dynamic adjustments, closed store behavior is the decision made by NōME to optimize operations. “We are still looking for stores with larger areas, better flow of people and better return on investment,” added the person in charge.

It is understood that since 2019, NōME has comprehensively improved the quality of all store operations, and the strategic goal is to increase the performance of the original store by 14%. For stores that are not healthy enough, they will actively adjust and strive to make the store market layout and business results in order to meet the company's requirements.

As early as 2018, NōME's more than 500 retail stores have been located in large shopping centers in China's first- and second-tier cities. It is understood that the number of NōME stores still maintains a net growth trend. The number of stores in the first quarter of this year has increased by more than 100, and the total number of stores has exceeded 600.

In the past three months, NōME has achieved a compound growth rate of more than double digits per month, and its turnover has maintained a double-digit growth for three consecutive months.

Since the beginning of this year, NōME has suffered from “quality gates”, defaults on goods, brand fraud, product infringement, franchisees retreating from stores, etc., and has been pushed to the forefront of public opinion.