Recently, the MI ecological chain has incorporated a new member, Dongyi Risheng. It is reported that MIi Technology intends to invest 134 million yuan in cash to increase the company's 22.08 million shares; after the increase is completed, MITechnology will hold 5% of Dongyi Risheng's share capital. The two parties also signed a "Strategic Cooperation Agreement", intending to jointly develop smart home package products and supply supporting smart home appliances in the field of residential decoration. At the same time, they will strengthen cooperation in Internet advertising and supply chain finance.

And this transaction, to a certain extent, shows the "ambition" of the capital market for the integrated home appliance business.

The rising trend of home appliance integration

Buy electricity first or decorate first? A simple problem that often makes consumers facing a decision a headache. Ms. Xu, who lives in Lu'an, Anhui, told a reporter from China State Grid that when doing the second renovation of the kitchen, she bought an integrated stove, but after installation, it was found that the integrated stove was slightly higher than the countertop of the cabinet, and the front side also slightly protruded from the cabinet. , The small error of size makes the integrated stove "squeeze" in the middle of the cabinet, which increases the inconsistency of the kitchen environment that should be neat and uniform.

In fact, due to high land prices, China’s urban residential area has always been "an inch of land". In recent years, with the improvement of residents’ living standards, household appliances and other items in the family have only increased without reducing, and the space has been reasonably and fully utilized, reflecting the common consumer This also provides the soil for the development of home appliances integration.

Some netizens said that the most effective way to test the relationship between husband and wife is travel and decoration. The home decoration process is complicated. No matter how much homework is done before the start of construction, there will always be more or less regrets after the decoration. There are even more disputes and compromises as small as a screw, which is very laborious.

When facing the media, the person in charge of the JD Fashion Home Platform Business Group mentioned that the traditional home improvement industry has a complicated process and a long industrial chain. Participating roles include building materials vendors, home furnishers, home appliance vendors, decoration companies, designers, and countless suppliers. For consumers to cope with it, the market urgently needs an opportunity to open up the industry value chain and promote the standardization and standardization of the home furnishing industry.

On the enterprise side, the inconsistent size of home and home appliances has hindered the promotion of many new products. Taking kitchen appliances as an example, many new products such as steaming and baking all-in-one machines, dishwashers, etc. are mostly embedded products, which have more requirements on the size and location of the reserved space of the cabinet, such as whether there are sockets around the reserved location and the direction of the waterway , Whether the board is resistant to high temperatures, whether it has reserved heat dissipation channels, etc. all need to be considered. In recent years, more and more kitchen appliance manufacturers have begun to strengthen cooperation with home furnishing manufacturers. Companies such as FOTILE and ROBAM Electric have generally participated in the formulation of common standards with cabinet manufacturers.

How to improve the efficiency of one-stop purchase of home appliances and home appliances, reduce intermediate links, reduce consumer sunk costs, and organize more reasonable home-related behavior has become a trillion-level outlet. Platform companies such as Ali, JD.com, Suning, Gome, and Easyhome appliance companies such as Haier Smart Home, Midea Group,ROBAM Electric, and home furnishing companies such as Sophia and Shangpin Home Delivery are all conducting such explorations.