De RUCCI was founded in April 2007. It specializes in the research of human healthy sleep and is engaged in the research, development, production and sales of a complete set of healthy sleep systems. At present, there are more than 4,800 specialty stores worldwide, covering more than 20 countries and regions including China, Australia, the United States, Italy, and Canada.

Since its inception, De RUCCI has innovatively proposed the business model of “tailor-made healthy sleep system”, and innovated the traditional bedding industry with its tailor-made personal healthy sleep system. And through the integration of excellent healthy sleep resources, continuous product innovation and rapid iteration have been achieved. At present, De RUCCI healthy sleep system has been updated to the sixth-generation T9 healthy sleep system, making full use of the cutting-edge technology of artificial intelligence to create adaptive intelligent products.

In 2017, De RUCCI launched the Double Hundred Plan-Ten Billion De RUCCI and Centennial De RUCCI , achieving a total output value of 10 billion yuan in 2021, and at the same time shaping the industry's top century-old brand.