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JD Home and Airland teamed up to launch a "beauty sleep" mattress
    March 23,2021



Keeping youth forever is the dream of every goddess, and sleep is the best "skin care". In order to realize the long-cherished wish of women to "sleep beautifully", the new reverse customized product-"Algua Blue" mattress created by JD Home and Airland was exclusively launched at the 6th JD Sleep Festival. 


As the first mattress of JD' s own product line specially designed for “beauty sleep”, “Algua Blue” mattresses incorporate deep-sea macroalgae fabrics, BlueTouch “small blue bags” dazzling body springs, etc., which gathers "Beauty" high-tech all in one, let "Sleeping Beauty" from fairy tale into reality.


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In response to the anti-oxidant needs of the goddesses concerned about the skin, the "Algua Blue" mattress adopts Algua, the deep-sea spirulina fabric uses R-eSCENTial spirulina technology to encapsulate the magical essence of deep-sea spirulina, which has a history of 3.7 billion years, in textile microfibers. Experimental studies have proved that deep sea algae contain more than 20 kinds of essential amino acids, magnesium, manganese and other trace elements and vitamins, which can effectively nourish the human body. The "Algua Blue" mattress uses the magical nourishing ingredients of deep sea spirulina to make daily sleep a process of enjoying natural health treatments. At the same time, the "Algua Blue" mattress also adopts the BlueTouch "small blue bag" beauty body spring design, regardless of supine, prone, side lying can achieve 360-degree SPA-like support and touch.


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Based on the accumulation of JD’s big data, the "Algua Blue" mattress has achieved the full process of product design, materials, technology, environmental protection, use safety, logistics, and after-sales to meet the real needs of users. Focusing on the goddess’ demands for high-value and high-comfort home products, "Algua Blue" adopts a unique logo marine pattern flower design, fusion of OrganiGel organic gel factor memory cotton, GoldTex 95D gold density natural latex, the multiple ventilation system brings double sleep enjoyment of vision and touch. 


Considering a series of doubts during the purchase process of consumers—whether the mattress is “genuine” and “comfortable to sleep”, “Algua Blue” breaks the “knowledge black box” of users in the mattress industry, and combines the composition and configuration of various layers. The comparison and parameter washing marks are publicized to allow consumers to "what you see is what you get". At the same time, the "120-day trial and 25-year warranty" service allows consumers to "experience first, place an order later" and realize worry-free purchase.


Experimental studies have proved that deep sea algae contain more than 20 kinds of essential amino acids, magnesium, manganese and other trace elements and vitamins, which can effectively nourish the human body. The "Algua Blue" mattress uses the magical nourishing ingredients of deep sea spirulina to make daily sleep a process of enjoying natural health treatments.


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At the same time, the "Algua Blue" mattress also adopts the BlueTouch "small blue bag" beauty body spring design, regardless of supine, prone, side lying can achieve 360-degree SPA-like support and touch.


"Algua Blue" mattress is another practice of JD Home in the field of C2M reverse customization, and it is also the first show of JD Home’s own product line in the mattress category.





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