On June 12th, Shanghai Ai DREAM Smart Home Co., Ltd.'s two heavyweight international mattress brands SERTA, KING KOIL and Tmall officially announced a new cooperation "Tmall Home Improvement Plan", hope to unite the power of the same brand and platform, from several dimensions such as reliable service, reliable price, and reliable goods, creates a safe shopping experience for consumers, and drives the business to achieve higher goals.

As a leader in new retail, Tmall has always relied on massive users and big data, cloud computing, artificial intelligence, mobile payment and other technological innovations to dig deep into the multiple possibilities of retail scenarios. In 2019, it launched a brand light that connects Alipay and Taobao. The store applet provides a new development path for the brand new retail process. The two leading international mattress brands under the Ai DREAM Group, Serta and King Koil were founded in 1931 and 1898 respectively, and both have been deeply involved in the Chinese market for more than 20 years. They have effectively integrated online channel layout and nearly 3,000 offline brands. The stores have converged into a mature sales network. In recent years, the coverage of e-commerce channels has been continuously increased, and the close cooperation with Tmall has been maintained. These have accumulated sufficient capital for the launch of the brand Tmall Light Store.

This strong combination of the two parties will undoubtedly further accelerate the channel integration of Serta and King Koil brands, promote the in-depth layout of brand new retail, and optimize consumers' shopping experience on sleep products, so as to obtain the most comfortable and healthy sleep experience for them. Through the Tmall online light store mini program, consumers can order goods online anytime and anywhere, and then go to the nearest offline store recommended by Tmall to experience first, and finally choose to complete the purchase in the store or return to the online platform to complete the purchase, enjoy the online and offline "same product, same quality, same price" policy.

The whole process has always been from the standpoint of consumers, integrating the advantages of online and offline channels, providing consumers with the best shopping path, and truly achieving the best price, convenience and speed, and intelligent consumption of thousands of people.

Taking the opportunity of this cooperation signing between AI Dream Group and Tmall, King Koil will launch the new ibed smart series at the Tmall flagship store and the Hangzhou ibed Asian flagship store. The new product not only has seven functions such as spine protection, stand-up, zero pressure mode, back leg/waist leg lifting, entertainment mode, snoring intervention, back leg massage, smart settings, etc., but also artificial intelligence spine protection spring, smart sleep monitoring system and automatic adjusting the fit state provides users with more comfortable sleep freedom.

As the leading international mattress brands, Serta and King Koil brands attach great importance to the professionalism, quality and ingenuity behind the products that every consumer feels personally, so as to find the most suitable high-quality products. 

At the same time, the two major brands are actively engaged in online business, and strive to continuously break through the boundaries of offline sales by integrating resources. The cooperation with Tmall this time undoubtedly confirms the brand's determination to deploy new retail and takes a solid step towards achieving more cross-scenario sales.