On July 26, the domestic furniture company SUNHOO Group announced at its brand strategy upgrade conference that it will continue to launch the terminal service of "customized throughout the house, complete on site".

Yin Zhangyu, vice president and chief brand officer of SUNHOO Group, introduced at the scene that SUNHOO has been cultivating second- and third-tier cities with greater market demand, investing heavily in large-scale stores of more than 1,000 square meters, and supporting tens of thousands of household products covering the entire house, creating one-stop home consumption experience.

Yin Zhangyu mentioned that SUNHOO will continue to promote the national store model, enrich the product lineup, and launch the terminal service of "customized throughout the house, complete on site". Leading the industry into a new era of whole house customization, allowing customers to bid farewell to the pain points of custom drawings, incorrect versions and long delivery periods."

On the same day, SUNHOO also announced its participation in the People' s Daily Cultural and Creative "Chinese Goods Luminous" communication project, in an effort to promote the home furnishing industry into the era of national brands.

Song Chengmin, former deputy director of the Information Center of the State Economic and Trade Commission and former editor-in-chief of Macroeconomic Management, introduced that the international economic environment is cold, and the Chinese economy has shifted to the strategic direction of "internal circulation". The era of consumer economy is coming, and now it has become a Chinese brand building. In this great age, the home furnishing category also needs to work hard towards the three indicators of focus, word of mouth and extreme.