Recently, 58.com and Anjuke released the August National Housing Index Home Furnishing Market Report for 2021, combining platform user research and real estate big data to build a monthly update of the owner’ s trust index research system, committed to long-term tracking of owner’ s renovation in the market. The report shows that the homeowner trust index in August was 110.04, an increase of 3.46% from the previous month.
During August, among the most worrying issues in the decoration, the proportion of people who chose “not delivered on the agreed date of the construction contract, more than 15 days beyond the agreed delivery date” was the lowest proportion, which was 35.44%; selected “no consent, violation It is agreed that the construction materials provided by users will be used as non-designated decoration projects.”
In addition, the survey data also shows: "Construction projects that increase the decoration contract without approval and confirmation" are still the most worrying issue for owners, and the proportion of owners who choose this item reaches 56.33%; "Materials do not conform to the "Indoor decoration and decoration materials are harmful." "10 mandatory national standards for substance limits" also worries 52.53% of owners. Since the decoration is a non-standardized service, and most of the problems appear in the use after delivery, so try to choose a brand decoration company that pays attention to word-of-mouth and service during decoration, and ensure that the decoration company has a complete after-sales system to ensure that there is no worries after moving in.
In the decoration process, "exceeding budget" will trouble many owners, but in order to pursue a more in line with the decoration style, temporary increase of the decoration budget happens from time to time. This month’ s survey data shows that the percentage of users who are willing to increase their budget for "hardware quality" has increased by nearly 15% from the previous month to 50.63%; owners who are willing to invest more in "functional design" are still the majority, reaching 53.80%; willing users who paid for beauty, functionality, and soft decoration did not change much from the previous statistical cycle, and users who chose to increase their budgets on other items increased by less than 2% month-on-month.
Among the people who participated in this survey, 61.11% of the people who decorated for the first time, 27.78% of the people who decorated for the second time, and 11.11% of the people who decorated for the second time or more. In the home improvement market, most owners have no practical experience in decoration. In the future, the construction and service capabilities of home improvement suppliers will become the focus of attracting users and the foundation for the long-term development of decoration enterprises.
At the same time, the survey results show that the owners' decoration budget range is mainly between 50,000 and 200,000, of which 50,000-100,000 decoration budget users account for 34.81%, which is the highest proportion; 100,000-200,000 decoration budget users account for 27.85 %, accounting for an increase of nearly 2%. In addition, the number of users choosing a decoration budget of less than 30,000 was 8.86%, a drop of nearly 5%.
In the August National Anju Index Home Furnishing Market Report, 58 Anju Guest Room Industry Research Institute conducted statistics on the ratio of hardcover blanks in key cities. According to the data, among the key cities in the second quarter of 2021, Shanghai has the highest rate of new house decoration with a decoration rate of 76%, and Chongqing has the highest rate of blanks, reaching 86%.
According to statistics from 58 same city and Anjuke platforms, in the second quarter of 2021, among the second-hand houses listed for sale in key cities, Chongqing has the highest rough ratio, reaching 30.31%; Beijing and Shanghai have higher ratios of simple decoration, reaching 22.1% and 19.47% respectively.
As the leading domestic life service platform, 58.com and Anjuke launched the August National Housing Index Home Market Report through scientific research and statistics, which presents the recent situation of the decoration market and provides users with decoration references. At the same time, 58.com and Anjuke are adhering to the positioning of an open platform, bringing together well-known decoration companies to provide users with high-quality services, and pushing the industry to move toward intelligence and transparency.