On June 4th, Sleemon announced the company had been licensed by Hello Kitty, a Japanese cartoon brand. It is the third brand after the company started to co-operate with animation or cartoon brands for the youth bedroom products. The previous two brands are Disney and Doraemon.
According to the contract, he licensed products include bed, wardrobe, drawer, night-stand, chair/stool, desk, sofa, mirror, rug and window curtain, effective from July 1st 2014 to June 30th 2017.
The company states that the licensing will enrich Sleemon’s product line and the marketing experience of the youth furniture.
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