Nova LifeStyle, Inc.(NASDAQ:NVFY) ("Nova LifeStyle" or the "Company"), a U.S.-based, leading innovative designer, manufacturer and distributor of modern life style furniture, today announced the Company has partnered with Hong Kong, China based Grace Generation Holdings (HK) Co. Ltd. ("Grace Generation") to expand its global sales efforts in China and the US through the marketing platform of Future World Marketing.

Nova LifeStyle has worked to adopt new image standards for its entire product line, and is constantly upgrading its home furnishing solutions to meet the changing needs of its customers.  In 2015, consumer demand for furniture in China was up 16.1% from 2014, with e-commerce sales increasing 60% in 2015.  As a result of this growth, management felt that the timing was appropriate for a broad marketing effort.  In addition, the Company has seen considerable expansion of its North American business, with sales having increased 17% in 2015.

Grace Generation has a portfolio of successful clients in the consumer space, and expects to utilize its expertise in marketing the Company's products throughout China and North America.  Specifically, the Company anticipates leveraging the firm's specialty in digital marketing as it continues its rapid expansion of online and e-commerce driven product delivery.

Tawny Lam, President of Nova LifeStyle, stated, "We continue to seek new partnerships where we can expand Nova LifeStyle's and Diamond Sofa's quality brand recognition.  We believe that our products feature the quality, appearance, functionality and price points sought by today's middle to upper middle-income consumers in China, US and in the international markets.  Grace Generation Holdings has successfully worked with several companies in the food and beverage, personal care, and health care sectors to enhance their sales efforts. The addition of Nova LifeStyle furnishing really complements Grace Generation's promotion of modern lifestyle. We felt that the timing was perfect to accelerate these efforts in light of a favorable market for our products."

(Source: GLOBE NEWSWIRE)