To bring a little of the Proud Supporter of You campaign to its birthplace, Sealy went back to its roots and sponsored the Sealy Community Foundation's 2016 Sealybration Block Party, held early this month in Sealy, Texas.

From donations and scholarships to fundraising and community service, the Sealy Community Foundation has made a nearly $1 million impact to the community every year since its inception in 2009, according to the Sealy Chamber of Commerce.

In honor of the town’s history of community support and its legacy as the birthplace of the Sealy mattress, the brand worked with the city in naming Sealy, Texas, the “Most Supportive City in America.” Mayor pro tem Michael Kubricht read a proclamation at the Sealybration event:

“The SEALY brand reputation is built on 130 years of experience and goodwill, and it all began in the quaint town of Sealy, Texas, when Daniel Haynes founded the mattress company,” said Scott Thompson, chairman, president and chief executive officer of Tempur Sealy. “We are honored to celebrate the history of this community and honor the wonderful people who live there.”

(Source: Furniture Today)