This is one of Kingsdown's new stores in Beijing.

Top 15 bedding producer Kingsdown continues to expand its presence in Asia, company officials said.

Kingsdown has opened three additional stores in China, taking its total footprint in the country to 39 stores in 31 cities. The company will have 75 stores in 65 cities by the end of the year through its ongoing licensing agreement with Chinese bedding producer and retailer Roth Bedding Technology International Limited, officials said.

The two companies joined forces last year, and have steadily expanded their partnership. The latest openings include two additional stores in Beijing, taking the city’s total to three, and a first location in Shanghai. The move solidifies the companies’ growth strategy to have 500 branded stores open throughout China by 2020, officials said.

Building on its partnership with Roth, Kingsdown is growing its branded store network to increase and strengthen its presence in China, taking advantage of the demand for an American brand with a history of luxurious style and handcraftsmanship, Kingsdown officials said.

(Source: furnituretoday.com)