In accordance with Mlily 's plans, the company will also open a new facility in Arizona, USA in January 2021. Given the economic uncertainty between the US and China and the company's own business development, the company is accelerating its presence in the US.

Stephen Chen, president of Mlily's US subsidiary, noted, "As the bedding industry continues to rebound, we are seeing significant growth in market demand and, increasingly, retailers and mattress suppliers are looking for US-made mattresses to expand their product arsenal."

A senior executive from Mlily's US division also said, "We have an ambitious three-year business growth plan and in order to maintain the momentum of the Group's growth, we need an efficiently operating production facility to support our business expansion. The construction of this project will serve as a guarantee that the Group will be able to provide quality services to our customers."

In 2019, Mlily opened a new manufacturing facility in South Carolina, a facility that will primarily serve end-consumers, corresponding to the second Moncler warehouse and logistics centre in Tennessee that will later be responsible for the logistical distribution of said manufacturing facility.

This new warehouse and logistics centre will serve the Monobrand customer base in the United States, together with the Monobrand logistics centres in Chattanooga (Tennessee), Dallas, Seattle and Los Angeles, Monobrand said.

Unlike many companies who have invested in building bases overseas for reasons such as cost reduction and avoiding trade wars. Mlily clearly has a higher pursuit, which is the control of channels and brands.

Over the years, Mlily has been using its own brand overseas.

Ni Zhanggen, Chairman of Mlily, has said, ""After the OEM/ODM business was rapidly pushed out globally, we started to try to take a different path - to push the brand Mlily  to the world (at a time when domestic own brands hadn't taken off in any way )."

Starting in 2010, the Mlily Dream Lily brand began opening shops in the Netherlands and Spain, but soon failed.

In 2011 the Mlily brand was promoted in the US as a wholesale business, followed by Canada, UK, France, Germany, Italy, Korea, Japan, Australia and New Zealand, South East Asia and Israel ...... Again the results were not as good as they could have been.

In 2017, Mlily began to cut into the terminal in a more direct and brutal way, which is to acquire overseas furniture chain channels. For example, after Mlily acquired the local Spanish brand Max, the Mlily brand was also stationed in Max's online mall and 39 offline shops one after another. In the second year after the acquisition, Max's business grew by 85% and by 25% in 2019. Based on this success story, Moncler went on to acquire Mor, a US West Coast furniture chain.

According to Ni Zhanggen's summary: this will, on the one hand, empower the terminal with product power (gaining a portion of OEM/ODM orders) and, more importantly, allow the Mlily brand to take root in the region.

This is where Mlily's high ambition lies and reflects Ni Zhanggen's higher strategic vision. This is something that should be admired and learnt by all colleagues in the industry.