On January 19th, the 2021 Nature Home Entrepreneur Conference was grandly opened at the headquarter of Nature Home. Nearly 1,000 dealers participated in the conference online. This is the first online dealer annual meeting held by Nature Home in 26 years.

Second entrepreneurship, recreating Nature Home in three years

At the meeting, She Xuebin, Chairman of the Board of Directors and CEO of Nature Home Holding Co., Ltd., gave a speech on the theme of "Creation to Change and Transformation". He stated that "As the closing year of the three-year development plan, the overall development of Nature Home in 2020 is particularly important! Throughout the past year, although the global COVID-19 epidemic and Sino-US trade friction have disrupted the market order, the external situation of the market is severe, and everything is full of challenges and uncertainties, but all staff of natural home have gathered to create change, to be pragmatic and stealth, to work together, to win the channel war as a breakthrough, innovation and change as the action force, and finally achieve positive growth in performance, to draw a successful conclusion to the development of 2020, and to successfully conclude Nature Home 2018- Three-year strategic plan for 2020."

Studies have shown that driven by sustained economic growth and the improvement of national consumption capacity, the scale of the home improvement industry will continue to grow. The national capacity is 83 million sets. In 2023, the overall large home furnishing market is expected to reach 3.9 trillion yuan, with a compound annual growth rate of 6.6%. 

Remaining the original intention unchanged, so that every family has a healthy and environmentally friendly home

In the main speech report by She Jiajun, Vice President of Nature Home Holding Co., Ltd. and CEO of Flooring Group, on "Permanence and Innovation Driven", She Jiajun emphasized: "In the future, Nature Home will adhere to the principle of the core logic of entrepreneurship -'long-termism' and'innovation-driven' , adhering to the original aspiration of environmental protection in the changing and unchanging, insisting on the corporate mission of "taking environmental responsibility, living a healthy life, and making a healthy home", returning to user needs, consolidating the basic skills of products, and creating a beautiful and healthy living environment for users.

At present, with the development of the economy and the replacement of consumer groups, consumer demands have undergone tremendous changes. Products and quality cannot fully meet the needs of the people for a better life. Product experience, design and appearance, health and environmental protection and so on, which have all become the focus of young consumer groups.

Based on this, Nature Home will regain its original intention of "entrepreneurship" in the beginning of the next three years of development, with "channels", "drainage", "product design", "project management", "supply chain", "operation management", "Digital construction", "Transformation and talent optimization", "Financing model" nine battles to start entrepreneurs, to achieve "Where is the online traffic, where is our flow! Where is the offline customer, our channel where to go!", to complete the goal of "Recreating a Nature" by 2023, and run towards the dream of home furnishings of hundreds of billions.

Considering this user demand, Nature Home takes the pursuit of product health and environmental protection as its long-term goal, continuously carries out technological innovation, and follows FSC forest science certification to rationally harvest raw materials; uses solid wood pressure drying method to provide stable floor heating solid wood flooring for consumption; from raw materials, process technology, and the entire production process, ensure product quality, and then launch zero-formaldehyde intelligent laminate flooring, water-based lacquered wooden doors and other environmentally friendly products... Driven by a series of technological innovations, Nature Home strives to achieve the goal of "Let every family in the world have a healthy and environmentally friendly".