SAOSEN Furniture: Technological Innovation Achieves Soft Power

37 years, from manufacturing to "intelligent manufacturing"

According to reports, in 1984, Dongguan SAOSEN Furniture Industry Co., Ltd. was formally established. After 37 years of history, it is the advantage of being located in Houjie, Dongguan, the home furnishing industry base, that has allowed SAOSEN Furniture to continue to develop and grow, and gain access to the industry and society recognition.

In 1996, SAOSEN Furniture started large-scale production, and now it has grown into a multi-channel compound enterprise. It not only has an outstanding report card in the export sector, but also has a dealer agency model in China, which is strictly selected for NetEase and other foundries for direct sales model.

In addition to enjoying a high reputation in the field of office furniture, in recent years, SAOSEN has also begun to make efforts in the field of civilian furniture, launching its own civilian furniture brand. After being affected by the epidemic in the past two years, the company has not only adjusted its export strategy, but also increased the share of domestic sales of its products and created a composite sales system.

Wang Bo said that it is precisely the efforts in product research and development, channel construction, and the never-ending pursuit of quality and technology. Since 2019, SAOSEN Furniture has maintained an annual growth rate of 30%.

On the production side, SAOSEN has also changed from manual processing mode to intelligent equipment. The company gradually adopted traditional equipment and low-efficiency designs, applied intelligent design and order-dismantling software, and realized the integration of design and processing. On the client side, SAOSEN can also realize scene-based display through intelligent software.

Wang Bo said that SAOSEN Furniture, which advocates the development of office ecology, will keep up with the times while maintaining a steady and ingenuity, continue to follow the road of independent research and development, technological innovation, humanities and environmental protection, and will be integrated into the application of smart home.

Technological innovation achieves soft power

The product quality of SAOSEN Furniture is well-known in the industry.

Li Renliang, technical director of SAOSEN Furniture, introduced that the quality of SAOSEN Furniture starts with full-staff training, and every process from raw materials to finished product assembly must be strictly inspected. Even after the customer uses it, as long as the customer feedbacks the problem, follow-up will be carried out. The entire production process is recorded, and the data can be traced after being entered into the system, and we will do our best to meet the standards of customer satisfaction.

In order to ensure good product quality, in the early development concept of SAOSEN Furniture to achieve large-scale production, it put forward the corporate vision of "Technology Achieves Environmental Protection, Let Our Sky Be Blue".

Under this vision, SAOSEN Furniture has developed the industry's first MDF powder spraying technology. Because of its material innovation and environmental protection properties, it has set off a green revolution in the industry, and its scientific and technological research and development strength has been widely recognized by the outside world. It was also recognized as the first batch of high-tech enterprises in the furniture industry.

In recent years, SAOSEN Furniture has extended the environmental protection MDF powder spraying technology in the surface texture and relief of furniture, and has cooperated with the Chinese Academy of Sciences to develop new technologies, including one called "transparent powder".

According to Wang Bo, environmental protection MDF powder spraying has been very good in environmental protection technologies such as the control of volatile materials, but there is a technical barrier that the powder is difficult to achieve transparency. After years of research and development, this kind of transparent powder is expected to be launched on the market within two years. "After the launch of this achievement, it will not only contribute to the home furnishing industry in Dongguan, but also to the entire home furnishing industry in China and even the world."

Wang Bo said that as a manufacturing company, both the choice of materials and the products it provides will have higher requirements for environmental protection. It should be more responsible for keeping water and air clean. This is the social responsibility of home furnishing enterprises.