Today the company sells into 60 countries outside North America. Company officials did not reveal specific sales figures, but said that in the six years since Lifestyle has established its global distribution network, international sales have reached roughly 30% of total sales.

International sales also represent one of the company's fastest growth areas. In the first half of this year, they were up 32%, officials said.

This figure almost exclusively reflects stationary and motion upholstery sales in microfiber and bonded leather, which is all produced in China. It is also on top of the 20% growth the company experienced outside the U.S. in 2012, Lifestyle officials said.

These increases primarily represent activity in key markets including Europe, Australia, New Zealand, Indonesia, the Middle East, South Africa and Asia/Singapore.

The company had sold its upholstery line internationally out of its Singapore office. However, sales did not begin to take off until the company formally established its global distribution network, which established international offices in the various territories mentioned above.

Russell Stevens, now CEO of Lifestyle Europe, came on board about seven years ago as a salesman covering the United Kingdom. He initially worked out of the company's Singapore office, but within two years, he said, there were enough sales to open an office in the U.K.

Today, Stevens oversees the company's largest geographic region, which sells into 17 countries. Working under Stevens are five territory vice presidents.