At no. 6 ludwigstrasse, you will find christine kröncke interior design’s 220sqm showroom.

The brand, management of which has now passed into the capable hands of frank stohlmeyer and jörg von sichart who are continuing the designer' s work, ploughs its own very particular aesthetic furrow. 

The aim here is timelessness: what unites this furniture and lighting is simplicity with a certain twist, as it were – elegance and the formal canon of modernism need not be mutually exclusive.

Stohlmeyer and von sichart are acutely aware of how decisively important it is nowadays for architects and interior designers to be able to use furniture designs as flexibly as possible as data material for their various digital planning tools. 

Inspecting a piece in its real-world context has always been the first choice when judging furniture and its proportions, fabrics, colors and details, but it is exciting to see how the analog and digital worlds are increasingly complementing and inspiring one another in interior design. new digital developments have greatly simplified planning and visualisation processes over the last few years in particular.

The dimensions of sofa combinations or the proportions of side tables and armchairs, for example, can be easily mapped in the realistic 3D visualisations, providing a clear image of the formal dialog between the selected items. this makes it easier to make decisions on purchasing as well as avoid planning errors.

The brains behind the christine kröncke brand have already thought through how an overall plan of this kind might look for a townhouse, for example. it thus not only demonstrates how elegant and contemporary an individual piece from the collection will look in a particular architectural setting, it also clearly shows how well the various items of furniture made by this munich company work together.

An architect or interior designer wishing to virtually demonstrate a particular designer object to a client onsite can also do this with great ease using an AR-enabled tablet or smartphone; all you need to do is scan the relevant QR code from the kröncke catalog and then use the photo function to add the item of furniture to an existing space. all done!

In addition to its completely new website, christine kröncke will, of course, be using familiar social media channels to provide updates on new developments and current projects. that said, if these various digital efforts were to awaken a desire to visit the ludwigpalais and enjoy the comforts of a sofa in an entirely analogue fashion, the inventors would have absolutely nothing against that either.