ESPRITMEUBLE is a professional furniture trade exhibition created by furniture manufacturers for the industry, held in Porte de Versailles, Paris. With the 4th edition of the event running from 5-8th December, 2015, ESPRITMEUBLE played its part in bringing together furniture professionals in a 40,000 square meters of exhibition space with 300 exhibiting brands and 8742 visitors. The exhibits range from furniture, chairs, sofas, armchairs, benches, bedding, chains, to decoration and services. JJGLE.COM, as the media of Furniture China, was invited as the member of IAFP (International Alliance of Furnishing Publications) to visit this professional fair.
65% of visitors were managers, versus 47% in 2014
In the four-day trade fair, there are 8742 distributor visitors in total, of which 65% were managers. Comparing 47% in 2014, a 27% growth of the proportion of decision makers in the buyer group represents that ESPRITMEUBLE attached ever more qualified visitors. Besides, one visitor in three came for 2 days or more and 11% were international. The visitors were able to see the efforts made by each manufacturer to promote its products, combining consumer services and technological innovations.
50% French 50% International, an enriched offer represents 95% of the market
ESPRITMEUBLE is the place for new business opportunities between French, European and international players. Half are French brands and the other half are international brands like Italy, Germany, Portugal, Spain, China etc. This year, the trade fair had newcomers in all sizes and families, such as Stressless, Calligaris and Himolla, joining the long-standing participants. The 300 brands present an increase of 50% compared with 2014, that making an enriched offer which was 95% representative of the market.
All services are literally complimentary
It is worth mentioning that ESPRITMEUBLE is the only trade fair where all service are literally complimentary. This complimentary service including admission, cloakroom, catalogue, refreshments and drinks are all available to every visitor completely free of charge.
Enrich “furniture” category and renew service aisles in 2016
For 2016, the Trade Fair intends to enrich the “furniture” category, especially the “contemporary furniture” category, and renew service aisles, particularly the decoration aisle which attracted visitors who found a complementary offer there for the presentation in their sales outlets.
When IAFP speaks to Gaétan Ménard, the president of the show, to discover the prospects for ESPRITMEUBLE, he stated that manufacturing know-how, talent, future are the central themes of this new edition. The real growth in furniture industry is directly linked to know-how. Furniture has become a solution for comfort, an element of decoration, something that improves quality of life… This might involve processes, techniques transmitted or created purely for the market. ESPRITMEUBLE contributes to the pride of belonging to a fast changing sector, which never ceases to progress year on year.
“Contributing to encouraging the business of companies”, this is the main objective of the Trade Fair, the next staging of which will take place from 3 to 6 December 2016 in Halls 7.2 and 7.3 of the Parc de Porte de Versailles.
IAFP Members with Founders of ESPRITMEUBLE
ESPRITMEUBLE originated from the association of the major French players in the furniture industry, Gaétan Ménard, Managing Director of Ernest Ménard, Gilles Silberman, Vice-Chairman of the Cauval Group and Alain Liault, Chairman of Meubles Celio. An organisation which is able to meet the objectives of European furniture industrialists; promoting their company image, displaying their performance and their dynamism in a constantly changing market and opening up to international markets. The ambition of ESPRITMEUBLE is to contribute actively to the development of business and promote modernity and the capacity for innovation of the furniture sector in Europe.
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