Wayfair has increased its offering of outdoor décor on wayfair.com with the addition of “thousands of new products,” according to a company statement.

The product expansion involves dozens of categories and thousands of items across all styles and prices. Wayfair’s first outdoor print catalog is scheduled to arrive in homes today.

The online retailer also has launched the Custom Outdoor Cushion program, which has 36 upholstery options and the ability to select size, color, fabric and cut of cushions or pillows, which are then shipped in one to two weeks. It offers a selection ranging from Sunbrella fabrics to competitively priced options in other durable materials. Wayfair has also debuted a Measuring Guide, which shoppers can use to order free swatches in advance.

“Outdoor spaces are a natural extension of the home, with consumers looking to transform their yards, decks and patios into a place to dine, lounge and have fun with family and friends,” said Steve Oblak, wayfair.com’s senior vice president and general manager. “Wayfair.com has everything shoppers could possibly need to host an outdoor gathering, from built-in kitchens and grilling accessories to outdoor lighting and furniture. Wayfair’s outdoor category has experienced triple digit growth as we expand our selection to match all styles and price points.”

(Source: hfndigital.com  Author: David Gill)