Bedmaker Matza is planning to recruit new sales agents following the success of its first show van tour.

MD Asif Ayub comments: “The van travelled around Devon, Cornwall, Somerset, Avon and Wiltshire over three weeks, showing off our own-brand collection, and came home with a bulging order book. We are delighted to welcome around 20 new accounts – all independents, some with more than one store – with some buying multiple products.

“The feedback has been really positive on the delivered product, as well as on the show stock. This tour has been so successful we are now planning to increase our sales agent staff ahead of going out to the rest of the country.”

Matza presented a range of nine mattresses incorporating the company’s own innovations, Zero Gravity foam and special fibre, plus Outlast smart fabric.