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West Elm partners with SpringHill Suites by Marriott
Source:hfndigital.com     August 09,2016



 

West Elm's Emery sofaWest Elm's Emery sofa

 

West Elm’s collaboration with SpringHill Suites by Marriott has created an exclusive assortment of furniture and accessories that blend style with multifunction.

 

Focused on modern design with a midcentury touch and small space living, the new décor pieces have rolled out to lobbies at all SpringHill Suites properties across the country, while the room assortment will debut in 30 new hotels by the end of 2016 in addition to all new builds and renovation projects moving forward. The entire West Elm SpringHill Suites assortment is available now on West Elm’s Web site.

 

“Our partnership with Marriott’s SpringHill Suites is yet another example of how our signature style brings great design and functionality to consumers who seek value at home and while traveling,” said West Elm president Jim Brett. “We are pleased to introduce this assortment to our online customers and guests of Marriott’s SpringHill Suites this fall.”

 

Inspired by nature and reclaimed wood, the SpringHill Suites “More Style for Your Stay” room assortment will feature its signature three-in-one piece, the Emery Sofa + Daybed + Trundle, which marries modern function with clean lines. Covered in a durable, stain-resistant upholstery with a rustic wooden base, the Emery converts from a sofa to a daybed to a trundle bed. Other items in the assortment include the Emery modern ottoman, a brass trimmed swivel saddle chair, a wood tray crafted from repurposed pine shipping pallets, floor and table lamps that feature charging capabilities and custom handloomed pillows from artisans in India. The lobby accessories include a collection of vases, frames and trays.

 

“We are all about giving our guests a little extra. We wanted to give our guests the opportunity to enjoy great design, a more stylish experience and we looked no further than the top designers at West Elm,” said Loren Nalewanski, vice president and global brand manager of SpringHill Suites. “Throughout a 15-month collaboration, our global design group worked hand in hand with West Elm’s top designers and management. The goal was to create a unique design that is functional for each of our guests to enjoy throughout their stay.”

 

(Source: hfndigital.com  Author: Andrea Lillo)

 

 

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