A traditional Jacobean design marks Croscill’s Cadeau bed ensemble.

Home textiles design always runs in cycles—and the cycle returned to traditional designs at the New York Home Fashions Market.

The long-standing design mainstays of florals, medallions, jacquards, damasks and Jacobean looks, among others, were prominently displayed in showrooms here this week. Examples include the Harmony bed ensemble from Pacific Coast Home Furnishings, a medallion design with cut velvet as an accent fabric; the Do the Bright Thing bath ensemble from Bacova Guild, featuring designs that make heavy use of florals, medallions and mosaics; the Pierre bed ensemble, part of Nextt’s Raymond Waites brand, with an oversized paisley design on a coral background; and several bed ensembles from Croscill (always known for their traditional design outlook) including Cadeau, a traditional Jacobean design; and the Pennington, Adeline and Nathaniel bed ensembles, all of which are centered on damask medallion looks.

The Harmony ensemble from Pacific Coast Home features a traditional medallion design.

The wealth of traditional designs come after several markets in which spare contemporary looks had held sway with manufacturers. “It’s no wonder traditional has made a comeback,” said Kathy Fowlkes, vice president of marketing and design for Bacova Guild. “I just think designers in the industry got tired of all those contemporaries after so many markets, so why not try to bring traditional designs back to give them a shot?”

On the color front, “painterly” printed looks—another mainstay among more traditional designs—were showcased in Mohawk Home’s Art District collection, which “allows for more color and details,” said Jeff Seagle, director of marketing and product merchandising. The company also introduced its brand new indoor-outdoor rug collection under the Veranda name. Among introductions by other manufacturers, printed collections for both kitchen mats and bath rugs enabled manufacturers to introduce more intricate colors and designs.

Mohawk Home added color fringes to its antiques line.

Blue and gray colorways are still important, as they have been for several markets running. Oriental Weavers introduced several woven collections in a heat set fiber in the presidential line—Reagan and Wilson—which feature blue and gray colorways as well as botanical, abstract and distressed designs. The Piedmont collection, which also used rich blues and grays, is inspired by traditional motifs with contemporary design influences, such as the top and bottom border instead of bordering on all sides.

Oriental Weaver’s Piedmont collection, left. Nourison’s vibrant and abstract Celestial design

Younger consumers remain a key target for textiles vendors. Nourison introduced several new collections including the vibrantly colored Celestial line with abstract designs targeted toward a younger customer. Aria—with a low pile that is 100 percent power-loomed and 100 percent polypropylene—was also introduced and used trending blue and gray colorways. The higher-pile Maxell collection features neutrals, grays and blacks with carvings that lend depth and texture. Nourison also expanded its Michael Amini line with the Gleam collection, featuring contemporary designs, dramatic neutral color palettes and polyester with lurex accents in the construction. A variety of small accent shag rugs as well as microfiber kitchen mats were also introduced.

High-end fashion also found its way into the basic bedding category. London Luxury offered two collections—Portugal, made of 700-thread-count cotton and including towels and robes; and Self, based on the magazine of that name, consisting of mineral-infused bed pillows, mattress pads and toppers. Among other basic-bedding suppliers, function ruled in the form of products targeted at improving a person’s sleep through new technologies. New products in this segment included Innocor’s Negative Ion fiberfill for pillows and toppers, which help to purify the air surrounding the bed; and the 37.5 program from Pacific Coast Feather, with pillows and pads filled with the polyester fiber from the 37.5 fabric company, which regulates moisture through evaporation and absorbs a body’s infrared energy, which helps regulate sleep temperature.

Creative Home Idea’s new faux fur accent rugs

Regarding materials, microfibers, faux furs, jacquards and deep plush accent rugs were apparent in numerous showrooms, as well as stone-washed denim looks and tufted textures. Triangle Home Fashions continued to emphasize its line of faux fur throws, which was first introduced at the April market. Creative Home Ideas spotlighted faux fur area rugs in a variety of rich and neutral colorways. The company also introduced super-soft and plush butter chenille constructions on its Laura Ashley bath rugs collection in rich neutral and gem-stone colors.

(Source: hfndigital.com  Author: David Gill)