On June 28th, Thomasville & Co., known as the must have "set of furniture for the American middle class," opened its first flagship store in China in Xi'an Red Star Macalline. This red star Macalline and the largest American furniture group HHG jointly launched a new collection brand in the Chinese market, is expected to open 100 offline stores in China in the next three years.

Thomasville & Co., which entered China for a year, is ushered in a rapid growth period. Thomasville & Co. owns three American furniture brands, Thomasville, Henredon and Drexel. Since April 2017, the brand has opened 8 stores in Shanghai, Changzhou, Zhengzhou, Nanjing and Xi'an. In the past year, Thomasville & Co. helped its parent company, HHG, the largest home furnishing group in the US, to create the best year in the history of the Chinese market with an average monthly sales of more than one million in offline retail stores.

The population of Thomasville and HGG in China is not only because of the rising market environment of China's imported home market under the circumstance of consumption upgrades, but also thanks to the help of the brand behind the “Red Star Macalline B2B International Brand Center”.

In China, the steady growth of the middle class is an important role in driving the upgrading of the consumer market.The number of middle class in China has reached 204 million in 2016, and the number will reach 400 million by 2020. The total wealth of Chinese households will reach 22.8 trillion US dollars, ranking the world in terms of population and scale. This rise in the proportion of the population has stimulated the demand for high quality consumption in the market.

Zhu Jiagui, president of Red Star Macalline International Trading Co., Ltd., also clearly felt that domestic demand for high-end home furnishing brands has exploded in the past five years. Red Star Macalline, which has been actively introducing international big-name home products, also wants to become more global high-end home brands to enter the Chinese market.

In order to become a guide for international brands to penetrate the Chinese market, Red Star Macalline established the B2B platform of China's first home-imported brand in 2013 – Red Star Macalline B2B International Brand Center.

Thomasville & Co., entered China with the help of Red Star Mackay B2B strategy and developed rapidly.

The biggest feature of Red Star B2B International Brand Center is to rely on the vast cooperation resources channel to make personalized matching and recommendation for domestic distributors and international brands. Red Star Macalline has nearly 80,000 dealer cooperation resources across the country. It can match the most accurate dealers according to the characteristics of imported furniture brands. It can also provide diversified solutions for international brands with different needs, involving regional selection and expansion plans. Product series / segmentation category delivery strategy, distributor resource sharing, store store resource integration, etc.

(Source: JJGLE.COM)