According to a report released by the research institute's International Data Report (IDC), the global smart home equipment will reach 549.5 million units this year, up 26.8% year-on-year, of which smart speakers and video entertainment products are expected to account for 71% of smart home equipment sales. From smart speakers to all kinds of smart home appliances, the “ecosphere” of smart homes is taking shape.
In 2014, the concept of smart home was widely proposed. However, due to a series of development bottlenecks in the industry, it has long been in the “weak intelligence” stage, and it has not been able to smoothly interact with people, and it is unable to satisfy personalized services.
Nowadays, the smart home industry is developing rapidly and has entered a new stage of “smart interconnection”. With the hot sales of Amazon's smart speaker Echo, the topic of smart home has been widely mentioned again.
The rapid development of the underlying technology has laid a solid foundation for smart life
In the past two years, with the rapid development of the Internet of Things, big data, cloud computing, and artificial intelligence, in addition to the refined development of traditional electrical appliances, traditional technologies such as sensing technology, intelligent control technology, Internet of Things, and big data analysis are becoming more and more incorporated into home appliances, the degree of intelligence of home appliances has been greatly improved, which could meet the refinement and health needs of people.
Under the impetus of AI technology, especially in the past two years, the technological breakthroughs and application scenarios in the AI field have come to the fore, and smart homes are also evolving towards real "wisdom".
New interactive ways to optimize user experience, interconnected to create a new smart home ecosystem
In terms of product dimensions, new smart home products are beginning to emphasize more and more “personalization” and “value-added services” such as content and services. The new model of interconnection and interoperability based on open and win-win is an irreversible trend of change in the industry.
At the "2018 Huawei Terminals·Global Partner and Developer Conference", Huawei officially released a new smart home strategic brand - Huawei Smart Choice", Huawei's goal is to establish a universal IoT standard, and Huawei will also a plan to establish the "Ark Lab" to provide hardware developers with the direction of linkage, integration, and intelligence.
Xiaomi has deep cooperation with a number of intelligent hardware companies to build an ecological chain. In the initial stage, through small appliances and household appliances that are upgraded for user consumption, the company has built a complete ecosystem and entered a more core field of home appliances.
Consumption upgrades and new retail lead the industry's sales channels to have profound changes
The construction and transformation of smart home channels will be the basis for promoting a virtuous circle of the industry. As a combination of intelligent hardware, home appliances and home hardware products, smart home life hardware products rely on the construction of terminal sales channels.
New retail concept drives O2O into a new sales model. Experience is the soul of smart hardware sales. The characteristics of smart home products are very suitable for the new retail model of O2O.
(Source: JJGLE.COM)
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