In the home furniture circle, especially the Shanghai home furniture circle, there are many exhibitions. What is the market background behind the prosperity of the exhibition economy compared to the past?

First question: Where is the traffic coming from?

In the early years, the main flow of home exhibitions came from the local distributors and suppliers brought by the expansion channels. The current exhibition traffic, due to the improvement of the big brand channels, the diversification of the new brand channel model, the flow comes more from Designers, real estate developers, general users, etc.

The real estate business group investment, personalized customization and quality life caused by the fine decoration market have made the rise of the purchasing power of the designer group and the soft-packing team...

Second question: Where is the exhibitor coming from?

Since the 1990s, Chinese companies have begun to go out to participate in the exhibition. The exhibition has gradually become an important bridge between enterprises and customers (brand parties and dealers). By 2000, the economic development of the exhibition has become more and more prosperous. More and more home furnishing companies are keen to participate in major exhibitions, and the show has become one of the key ways for home brands to display their products.

Designer brands and niche brands in the background of light fashion and slow life are more popular; Secondly, it is the national brands that change the exportation to domestic sales; Third, with the economic downturn in the European and American markets and the increase in the consumption power of the Chinese market, foreign brands have also become guests at the China Home Furnishing Expo in recent years.

The third question: What are the companies showing at the expo?

Lifestyle has become an important part of the company's self-expression and advertised brand personality.

Fourth question: What are the composition of the organizer of the expo?

In addition to professional exhibition companies, Easyhome and Red Star Macalline also joined the exhibition.

（Source: JJgle.com）